Towards Advanced Scientific Knowledge (TASK3-2019)
in Business Sciences


The 3rd AFU International Conference: Towards Advanced Scientific Knowledge (TASK3-2019) in Business Sciences was held on 1-2 May 2019 in Dubai, UAE.
TASK3-2019 is a multidisciplinary conference that covers interrelated topics which are under the umbrella of Business Sciences. We live in the digital era where new emerging technologies and new media have made tremendous and transformative impacts in businesses, and at the same time they raised new social and legal issues, which call for interdisciplinary research collaboration and efforts in order to understand their impact on business and society from broader and holistic perspectives. TASK3-2019 provided a platform for researchers across the world to discuss and share ideas and findings about business challenges and new emerging phenomena from a broad perspective including Business, Media, Technology and Law. The conference emphasized this perspective (intersection between business and other fields of knowledge) which also offered the opportunity for research collaboration on interrelated topics between scholars from different backgrounds and fields, and helped in providing innovative solutions for better business environment and society’s welfare.

Call for Papers

TASK 3-2019 covered the following key topics (but not limited to)
Business related topics:
  1. Innovation in Business
  2. Entrepreneurship
  3. Change Management
  4. Knowledge Management
  5. Strategic Management & Project Management
  6. Logistics and operations/ supply chain management
  7. Business Process Reengineering
  8. Accounting, Finance and Economics
  9. Human Resource Management
  10. Business Ethics
  11. Tourism and Hospitality
Business and Media related topics:
  1. Social Media/New Media/Digital Media
  2. Web-based Journalism
  3. Visual Communication
  4. Community of Practices (CoP)
  5. Mass Communication, Society and Globalization
  6. Games and interactive communication
  7. Advertising, Marketing, & Public Relations
  8. (Social) Media Business and Management
  9. Communication Theory and Methodology
  10. New Media Ethics
Business and Technology (MIS) related topics:
  1. Enterprise Information Systems
  2. E-Business/E-commerce
  3. E-learning and learning paradigms
  4. E-government 
  5. Business Analytics/Big data 
  6. Strategic management of technology
  7. Information security management
  8. Social, cultural and ethical impacts of technology
  9. IS development methods and methodologies
  10. Smart Cities, IoT, and AI business applications 
Business and Law related topics:
  1. Business law and technology
  2. Cyber crime
  3. Commercial/ E-commerce law
  4. Risk Regulations
  5. Information and privacy laws
  6. Social Media laws and regulations
  7. Digital currency/ Bitcoins laws 
  8. Outsourcing contracts and agreements
  9. Business and contract law
  10. E-crimes laws

Organizing Committees

Honorary Chairs  
  • Dr. Noor ALDeen Atatreh, Chancellor, Al Falah University
  • Prof. Abdelhafid Belarbi, President, Al Falah University
Conference General Chair:
  • Mohanad Halaweh, Al Falah University, UAE
Program Chairs:
  • Faouzi Kammoun, ESPRIT, Tunisia
  • Panagiotis Kokkalis, Al Falah University, UAE
  • Ijaz Ur Rehman, Al Falah University, UAE
International Program committee members
  • Nick Hajli, Swansea University, UK
  • Susan Corbett, Victoria University of Wellington, New Zealand
  • Rusli Abdullah, Universiti Putra Malaysia, Malaysia
  • Gurmeet Singh, The University of the South Pacific, Fiji
  • Ra'ed (Moh'd Taisir) Masa'deh, The University of Jordan, Jordan
  • Paul Henman, University of Queensland, Australia
  • Iman Akour, University of Sharjah, UAE
  • Md. Mamun Habib, BRAC University, Bangladesh
  • Dababrata Chowdhury, University of Suffolk,  UK
  • Samir Baha-Eddine MALIKI, University of Tlemcen, Algeria
  • Ibrahim Jamali, American University of Beirut, Lebanon
  • Shelen Ho, University of Reading Malaysia, Malaysia
  • Kym Fraser, University of South Australia, Australia
  • Nisreen Ameen, Queen Mary University of London, UK
  • Fu-ren Lin, National Tsing Hua University, Taiwan
  • Sameer Al Barghothi, Al Falah University, UAE
  • Mahmood Shah, Coventry University, UK
  • Abdallah Nasserddine, Beirut Arab University, Lebanon
  • Sulafa Badi, British University in Dubai, UAE
  • Imtiaz Badshah, Østfold University College, Norway
  • Kamel Rouibah, Kuwait University, Kuwait
  • Saba Bebawi, The University of Technology Sydney (UTS), Australia
  • Belkacem Athamena, Al Ain University of Science and Technology, UAE
  • Hamieda Parker, University of Cape Town, South Africa
  • Naila Hamdy, The American University in Cairo, Egypt
  • Safa’a AbuJarour, University of Potsdam, Germany
  • Artur Lugmayr, Curtin University, Australia
  • Galina Shirokova, St. Petersburg University, Russia
  • Roberto Ferro Escoba, Universidad Distrital, Colombia
  • Attiea Marie, Al Falah University, UAE
  • Islam Bourini, Al Falah University, UAE
  • Fathi Fayeq Mohammad, Al Falah University, UAE
  • Roohi Hasan Imtiaz, Al Falah University, UAE
  • Anan Younes, Al Falah University, UAE
  • Ahmed Kamel, Al Falah University, UAE
  • Arafat Aldhaqm, University Technology Malaysia, Malaysia
Logistics and Arrangements Committee  
  • Ashraf Jahmani
  • Reneh Ramsis
  • Ruba Khader
  • Ashraf Jahmani (Chair)
  • Nadia Yas
  • Ghaida Al Rawashdeh
  • Jehad Al Sodi
  • Ahmed Daoud
  • Emad Hamdy
  • Yvette Dela Cruz
  • Kholoud Zammar
  • Alia Al Sawaleha
  • Alaa Abushallih
  • Ahmad Daoud
  • Reham Yaseen
Publicity and Social Media
  • Durra Atatreh

Important Dates

no longer accepting submissions, please regularly visit www.afu.ac.ae for announcements on upcoming conferences.

Paper Submission

Authors were invited to submit original abstract/ full research papers (theoretical or/and empirical-based), case study, and position/viewpoint papers within the broad scope of the conference. Papers must not have been previously published or currently submitted for publication elsewhere. Papers were subjected to a double-blind review. All submissions were peer reviewed and selected based on relevance, originality, significance, quality and clarity.

Submission Instructions:
  • The full paper had the standard structure: abstract, keywords, introduction (research objectives), Literature review research methods (if applicable), findings or expected results, and conclusions/contributions.
  • Please remove the author details from the first paper submission.
  • The paper was formatted as follow:
    • Paper size: A4-Normal Margin
    • Times New Roman, 12 points
    • Single-spaced
    • 5-15 pages (maximum 6000 words) including tables, figures and references
    • Use standard reference style
  • Abstract only: it should be between 200-250 words. Please include the title, abstract and keywords in one page.
No longer accepting submissions. Please regularly visit www.afu.ac.ae for announcements on upcoming conferences.


Abstracts Book: All abstracts accepted for presentation in this conference were double- blind reviewed and published in the conference abstracts book in softcopy (at AFU website) and hard copy.
Springer Conference proceedings: It is planned to publish relevant high quality papers in proceedings with Springer in their Communications in Computer and Information Science (CCIS) series (final approval pending). CCIS is abstracted/indexed in DBLP, Google Scholar, EI-Compendex, Mathematical Reviews, SCImago, Scopus. Only accepted papers written in English will be published by Springer CCIS. Authors of accepted papers were asked to use Springer paper template and format in order to be published. After the conference, participants whose papers have been accepted will have free access to online conference proceedings in SpringerLink Digital Library for four weeks.


Keynote Speakers

  1. Prof. Jonathan D. Linton, University of Sheffield, UK (Confirmed)
    Keynote Speech: "Emerging Technology Supply Chains: Business Opportunities and Challenges for Managers and STI Policy"

    Prof. Jonathan D. Linton is the Chair in Operations and Technology Management and Director of the Emerging Technology Supply Chain Management Research Centre at the University of Sheffield, Foreign Co-Head of the Science Technology Studies Laboratory of the Higher School of Economics in Moscow, and Editor-in-Chief of Technovation. He holds a Ph.D. in Management Science, Schulich School of Business, York University and is a registered professional engineer. Dr. Linton’s research focuses on emerging technologies supply chains. He is also well known for his activities in Science, Technology, and Innovation Policy, and emerging technology and sustainable supply chains. In addition to publishing in high impact management journals and trade publications, his interdisciplinary research has been published widely in science and technology journals such as Nature, Nature Materials, Trends in Biotechnology, and Energy Risk. He is on the editorial boards of Foresight, Journal of Engineering and Technology Management and Technological Forecasting and Social Change.

  2. Dr. Okan Geray, Strategic Planning Advisor, Smart Dubai (Confirmed)

    Dr. Okan Geray has more than 20 years of experience in management consulting across various industries. He has consulted for a number of organizations in Netherlands, France, Italy, Germany, South Africa, Turkey and Dubai. He worked at AT. Kearney global management consulting firm for 6 years and was a member of Global Telecommunications and Higher Technology core team before he joined Dubai Government in 2002. He has worked as a Strategic Planning Advisor in Dubai eGovernment, Dubai Smart Government, and recently joined the Smart Dubai Office. His responsibilities include Strategic Planning, Strategic Performance Management and Policy Making.

    Dr. Geray was the Co-Chair of the Enhancing Innovation and Participation Working Group, part of the United for Smart Sustainable Cities (U4SSC) joint global initiative by ITU and UNECE. This working group addressed Smart Governance, Smart Economy and Smart People aspects in smart cities. He is currently leading three deliverables globally for U4SSC; namely “Guidelines on Strategies for Circular Cities”, “City Science Application Framework” and “Guiding principles for Artificial Intelligence in cities”.

    Dr. Geray is also the Co-Chair of the “Data Economy Impact, Commercialization and Monetization” Working Group, part of the ITU Focus Group on Data Processing and Management. He is also the Co-Rapporteur of ITU Study Group 20, Question 7 on “Evaluation and assessment of Smart Sustainable Cities and Communities”.

    Dr.Geray holds a double major B. Sc. degree in Industrial and Computer Engineering from Bosphorus University in Istanbul Turkey, a M.Sc. degree in Electrical Engineering and a Ph.D. in Systems and Control Engineering from the University of Massachusetts in the US. He has published several journals and conference papers and has been an adjunct lecturer in management for 15 years.

Conference Program

Conference Proceeding Abstracts
TASK 2019 program

Best Paper Award

Best Paper Awards will be conferred at the conference (in order to qualify for the award, the paper must be presented at the conference). Three Best Papers will be selected based on the reviewers’ feedback and nomination. The Certificate for Best Paper will be awarded during the certificate distribution session of the conference. Authors of Best papers will be notified during the conference. The awardee will receive certificate and gift.

Registration Fees

At least one of the authors of the accepted paper must register for the conference. The registration fees are 220 USD.

Conference registration fees includes the conference attendance for two days (it will take place in 4 stars Hotel), conference kit, conference program brochure, certificate, 2 coffee breaks and 2 lunches, and publication of abstracts book and proceedings.

1. Registration Fees: Total price* US$ 219.91
2. Registration fees + Hotel (3 nights- single room): Total price* US$ 552.18
3. Registration fees + Hotel (4 nights-singe room): Total price* US$ 656.08

*The rate includes all fees (service, tourism, municipality fees and VAT).

Conference Venue

Rose Rayhaan by Rotana (4 stars Hotel):

Visa Issue

The participants are recommended to contact nearest relevant Embassy /Consulate in their home country to check whether they need a visa or not. We are not able to arrange visas for the participants. However, UAE visa can be issued in very short time, and many nationalities can get the visa on arrival at the airport.


For any enquires and further details about the conference, please send us an email on TASK@afu.ac.ae


Apply Now

Al Falah University - University in Dubai and Uae, University