To define the potential AFU student community in terms of possible new students or recruitment opportunities in terms of its academic programs offered and various specializations.

It seeks to create a system of recruiting and communicating with students in an effective way that leads the university to be one of the most competitive universities in the region.


To improve the skills and methods of AFU recruitment processes using various communication, and social media to maintain a strong relation with AFU students, following up with students’ academic affairs, responding to inquiries, and receiving complaints from students.