Al Falah University - View Program

Years to Completion: 4

Credit Hours: 126hrs

Language: Arabic

About the Program

AFU degree in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the UAE.

Job Opportunity

After attaining this Degree, you will be able to work in:

Institutional communication.
Public relations and marketing.
Organizing events and conferences.
Advertising.
Media and advertising consultations.
Production and implementation of public relations publications.
Media campaigns and advertising.
Customer Service

Admission Requirements

- English Language Requirements (minimum score):

IELTS	TOEFL			EmSAT (English)	EmSAT (Arabic)
4.5	Paper based 450	Computer based 139	iBT 52	950 - 1075	1000

- Obtain the minimum passing score in high school.

Graduation Requirements

A bachelor degree is granted after a successful completion of the required credit hours and cumulative grade point average as following:

The student must be registered at AFU during their graduation semester.

General Education Courses Compulsory: 21 credit hours
General Education Courses Elective: 9 credit hours
College Courses: 60 credit hours
College Elective Courses: 9 credit hours
Major Compulsory Courses: 27 credit hours

The minimum cumulative grade point average required for a bachelor degree is 2.00.
Transfer students from other institutions must complete at least 50% of the required credit hours at AFU.
The last 30 required credit hours of the study plans must be completed at AFU
The maximum period of enrollment for the completion of a requirement is 14 regular semesters.

Study Plan

Bachelor of Mass Communication

with Major in Public Relations
Study Plan 126 Credit Hours

Compulsory General Requirements: 7 Courses (21) CR.H

Course No.	Course Title	Prerequisite	CR.H.
0402101	Computer Applications	None	3
0401103	English for Developing Communication	None	3
0401104	English Skills for Academic Writing	0401103	3
0405102	Communications Skills in Arabic	None	3
0509101	Principles of Statistics	None	3
0406112	Culture and Islamic Studies	None	3
0407112	Innovation and Entrepreneurship	None	3

Elective General Requirements: 3 Courses (9) CR.H

Course No.	Course Title	Prerequisite	CR.H.
0407111	Critical and Creative Thinking	None	3
0407115	Psychology and Communications Skills	None	3
0407252	UAE Society	None	3
0407239	Ecosystems and Human Health	None	3

Compulsory College Requirements: 20 Courses (60) CR.H

Course No.	Course Title	Prerequisite	CR.H.
0402101	Computer Applications	None	3
0602100	Introduction to New Media	None	3
0603100	Introduction to Journalism	None	3
0604100	Introduction to Public Relations	None	3
0609102	Applied Statistics	0509101	3
0609105	Introduction to Economics	None	3
0609115	Research Methodology	0509101	3
0601200	Introduction to Sociology	None	3
0601235	Introduction to Political Science	None	3
0601250	Social Psychology	0407115	3
0601210	Geopolitics	None	3
0601205	Renewable Source of Energy	None	3
0601230	E-Commerce	None	3
0601101	Principles of Management	None	3
0601305	Translation	0401104	3
0601350	Digital Photography	None	3
0601340	Media Ethics and Legislation	None	3
0601320	Communication Theories	None	3
0601330	Artistic and Literary Criticism	0405102	3
0601310	Multimedia	None	3
0601345	Public Opinion	None	3

College Elective Courses: 3 Courses (9) CR.H

Course No.	Course Title	Prerequisite	CR.H.
0402101	Computer Applications	None	3
0601215	Media and Crisis Management	None	3
0601245	Ceremonies and Protocol	None	3
0601260	Social Marketing	0601250	3
0601265	Management of Media Institutions	None	3
0601275	Principle of Designing	None	3
0601270	Graphic Design	None	3

Compulsory Specialization Courses: 9 Courses (27) CR.H

Course No.	Course Title	Prerequisite	CR.H.
0604205	Public Relations Writing Skills	0604100	3
0604340	Public Relations Campaigns	0604100	3
0604350E	Integrated Marketing Communications	0604340	3
0604215	Organizing a Special Events in Public Relations	0604100	3
0604430	Public Relations Management	0604100	3
0604335E	Public Relations Via Internet	0604100	3
0604440	Media Material Production in Public Relation	0604100	3
0604448	Internship (Public Relations)	90-CR.H	3
0604450	Graduation Project (Public Relations)	Graduation separation	3

Guidance Plan

Guidance Plan for Public Relations

Code	Course Title	Prerequisite	Cr. H.
Semester 1
0405102	Communications Skills in Arabic	None	3
0401103	English For Developing Communications	None	3
0402101	Computer Applications	None	3
0604100	Introduction to public Relation	None	3
0602100	Introduction To New Media	None	3
Semester 2
0401104	English Skills for Academic Writing	0401103	3
0406112	Culture and Islamic Studies	None	3
	College Elective (1)	None	3
0609105	Introduction To Economic	None	3
0601200	Introduction To Sociology	None	3
0601101	Principles of Management	None	3
Semester 3
	Elective General Requirement (1)	None	3
0407112	Innovation and Entrepreneurship	None	3
0603100	Introduction To Journalism	None	3
0601235	Introduction To Political Science	None	3
0601320	Communication Theories	None	3
0604205	Public Relation Writing Skills	None	3
Semester 4
0509101	Principles of Statistics	None	3
	Elective General Requirement (2)	None	3
0601210	Geopolitics	None	3
0601230	E – Commerce	None	3
0604340	Public Relations Campaigns	0604100	3
	College Elective (2)	None	3
Semester 5
0601345	Public Opinion	None	3
0609115	Research Methodology	0509101	3
0601250	Social Psychology	0407115	3
0604430	Public Relations Management	0604100	3
0604215	Organizing a Special Events in Public Relation	0604100	3
0601340	Media Ethics and Legislation	None	3
Semester 6
0609102	Applied Statistics	0509101	3
0601350	Digital photography	None	3
0601305	Translation	0401104	3
0604440	Media Material Production in Public Relation	0604100	3
0604335E	Public Relations Via Internet (E)	0604100	3
0604350E	Integrated Marketing Communication (E)	0604340	3
Semester 7
	College Elective (3)	0601250	3
0601330	Artistic and Literary Criticism	0405102	3
0601310	Multimedia	None	3
0604448	Internship (Public Relations)	90 Hours	3
Semester 8
0601205	Renewable Source of Energy	None	3
	Elective College Requirement (3)	None	3
0604450	Graduation Project (Public Relations)	Graduation Semester	3

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About the Program

Job Opportunity

Admission Requirements

Graduation Requirements

Study Plan

Bachelor of Mass Communication

with Major in Public Relations
Study Plan 126 Credit Hours

Compulsory General Requirements: 7 Courses (21) CR.H

Elective General Requirements: 3 Courses (9) CR.H

Compulsory College Requirements: 20 Courses (60) CR.H

College Elective Courses: 3 Courses (9) CR.H

Compulsory Specialization Courses: 9 Courses (27) CR.H

Guidance Plan

Guidance Plan for Public Relations

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Success! × Your form has been submitted successfully. If you have any further queries, please send them to info@afu.ac.ae Go Home

Bachelor of Mass Communication - Public Relations

About the Program

Job Opportunity

Admission Requirements

Graduation Requirements

Study Plan

Bachelor of Mass Communication

with Major in Public Relations Study Plan 126 Credit Hours

Compulsory General Requirements: 7 Courses (21) CR.H

Elective General Requirements: 3 Courses (9) CR.H

Compulsory College Requirements: 20 Courses (60) CR.H

College Elective Courses: 3 Courses (9) CR.H

Compulsory Specialization Courses: 9 Courses (27) CR.H

Guidance Plan

Guidance Plan for Public Relations

Quick Links ×

Success!

Your form has been submitted successfully.

If you have any further queries, please send them to info@afu.ac.ae

Go Home

with Major in Public Relations
Study Plan 126 Credit Hours