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AFU degree in Bachelor of Mass Communication with concentration in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the UAE.
|
EmSAT (Arabic) |
EmSAT (English) |
TOEFL |
IELTS |
||
|---|---|---|---|---|---|
|
1000 |
950 - 1075 |
iBT 52 |
Computer based 139 |
Paper based 450 |
4.5 |
To be eligible for the award of a degree, a student must:
|
Course No. |
Course Title |
Prerequisite |
CR.H. |
|---|---|---|---|
|
0402101 |
Computer Applications |
None |
3 |
|
0401103 |
English for Developing Communication |
None |
3 |
|
0401104 |
English Skills for Academic Writing |
0401103 |
3 |
|
0405102 |
Communications Skills in Arabic |
None |
3 |
|
0509101 |
Principles of Statistics |
None |
3 |
|
0406112 |
Culture and Islamic Studies |
None |
3 |
|
0407112 |
Innovation and Entrepreneurship |
None |
3 |
|
Course No. |
Course Title |
Prerequisite |
CR.H. |
|---|---|---|---|
|
0407111 |
Critical and Creative Thinking |
None |
3 |
|
0407115 |
Psychology and Communications Skills |
None |
3 |
|
0407252 |
UAE Society |
None |
3 |
|
0407239 |
Ecosystems and Human Health |
None |
3 |
|
Course No. |
Course Title |
Prerequisite |
CR.H. |
|---|---|---|---|
|
0402101 |
Computer Applications |
None |
3 |
|
0602100 |
Introduction to New Media |
None |
3 |
|
0603100 |
Introduction to Journalism |
None |
3 |
|
0604100 |
Introduction to Public Relations |
None |
3 |
|
0609102 |
Applied Statistics |
0509101 |
3 |
|
0609105 |
Introduction to Economics |
None |
3 |
|
0609115 |
Research Methodology |
0509101 |
3 |
|
0601200 |
Introduction to Sociology |
None |
3 |
|
0601235 |
Introduction to Political Science |
None |
3 |
|
0601250 |
Social Psychology |
0407115 |
3 |
|
0601210 |
Geopolitics |
None |
3 |
|
0601205 |
Renewable Source of Energy |
None |
3 |
|
0601230 |
E-Commerce |
None |
3 |
|
0601101 |
Principles of Management |
None |
3 |
|
0601305 |
Translation |
0401104 |
3 |
|
0601350 |
Digital Photography |
None |
3 |
|
0601340 |
Media Ethics and Legislation |
None |
3 |
|
0601320 |
Communication Theories |
None |
3 |
|
0601330 |
Artistic and Literary Criticism |
0405102 |
3 |
|
0601310 |
Multimedia |
None |
3 |
|
0601345 |
Public Opinion |
None |
3 |
|
Course No. |
Course Title |
Prerequisite |
CR.H. |
|---|---|---|---|
|
0402101 |
Computer Applications |
None |
3 |
|
0601215 |
Media and Crisis Management |
None |
3 |
|
0601245 |
Ceremonies and Protocol |
None |
3 |
|
0601260 |
Social Marketing |
0601250 |
3 |
|
0601265 |
Management of Media Institutions |
None |
3 |
|
0601275 |
Principle of Designing |
None |
3 |
|
0601270 |
Graphic Design |
None |
3 |
|
Course No. |
Course Title |
Prerequisite |
CR.H. |
|---|---|---|---|
|
0604205 |
Public Relations Writing Skills |
0604100 |
3 |
|
0604340 |
Public Relations Campaigns |
0604100 |
3 |
|
0604350E |
Integrated Marketing Communications |
0604340 |
3 |
|
0604215 |
Organizing a Special Events in Public Relations |
0604100 |
3 |
|
0604430 |
Public Relations Management |
0604100 |
3 |
|
0604335E |
Public Relations Via Internet |
0604100 |
3 |
|
0604440 |
Media Material Production in Public Relation |
0604100 |
3 |
|
0604448 |
Internship (Public Relations) |
90-CR.H |
3 |
|
0604450 |
Graduation Project (Public Relations) |
Graduation separation |
3 |
|
Code |
Course Title |
Prerequisite |
Cr. H. |
|---|---|---|---|
| Semester 1 | |||
|
0405102 |
Communications Skills in Arabic |
None |
3 |
|
0401103 |
English For Developing Communications |
None |
3 |
|
0402101 |
Computer Applications |
None |
3 |
|
0604100 |
Introduction to public Relation |
None |
3 |
|
0602100 |
Introduction To New Media |
None |
3 |
| Semester 2 | |||
|
0401104 |
English Skills for Academic Writing |
0401103 |
3 |
|
0406112 |
Culture and Islamic Studies |
None |
3 |
|
|
College Elective (1) |
None |
3 |
|
0609105 |
Introduction To Economic |
None |
3 |
|
0601200 |
Introduction To Sociology |
None |
3 |
|
0601101 |
Principles of Management |
None |
3 |
| Semester 3 | |||
|
|
Elective General Requirement (1) |
None |
3 |
|
0407112 |
Innovation and Entrepreneurship |
None |
3 |
|
0603100 |
Introduction To Journalism |
None |
3 |
|
0601235 |
Introduction To Political Science |
None |
3 |
|
0601320 |
Communication Theories |
None |
3 |
|
0604205 |
Public Relation Writing Skills |
None |
3 |
| Semester 4 | |||
|
0509101 |
Principles of Statistics |
None |
3 |
|
|
Elective General Requirement (2) |
None |
3 |
|
0601210 |
Geopolitics |
None |
3 |
|
0601230 |
E – Commerce |
None |
3 |
|
0604340 |
Public Relations Campaigns |
0604100 |
3 |
|
|
College Elective (2) |
None |
3 |
| Semester 5 | |||
|
0601345 |
Public Opinion |
None |
3 |
|
0609115 |
Research Methodology |
0509101 |
3 |
|
0601250 |
Social Psychology |
0407115 |
3 |
|
0604430 |
Public Relations Management |
0604100 |
3 |
|
0604215 |
Organizing a Special Events in Public Relation |
0604100 |
3 |
|
0601340 |
Media Ethics and Legislation |
None |
3 |
| Semester 6 | |||
|
0609102 |
Applied Statistics |
0509101 |
3 |
|
0601350 |
Digital photography |
None |
3 |
|
0601305 |
Translation |
0401104 |
3 |
|
0604440 |
Media Material Production in Public Relation |
0604100 |
3 |
|
0604335E |
Public Relations Via Internet (E) |
0604100 |
3 |
|
0604350E |
Integrated Marketing Communication (E) |
0604340 |
3 |
| Semester 7 | |||
|
|
College Elective (3) |
0601250 |
3 |
|
0601330 |
Artistic and Literary Criticism |
0405102 |
3 |
|
0601310 |
Multimedia |
None |
3 |
|
0604448 |
Internship (Public Relations) |
90 Hours |
3 |
| Semester 8 | |||
|
0601205 |
Renewable Source of Energy |
None |
3 |
|
|
Elective College Requirement (3) |
None |
3 |
|
0604450 |
Graduation Project (Public Relations) |
Graduation Semester |
3 |