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Bachelor of Mass Communication in Public Relations


  • Years to Completion: 4
  • Credit Hours: 126hrs
  • Language: Arabic

About the Program

AFU degree in Bachelor of Mass Communication in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the UAE.

After attaining this Degree, you will be able to work in:
  • Institutional communication.
  • Public relations and marketing.
  • Organizing events and conferences.
  • Advertising.
  • Media and advertising consultations.
  • Production and implementation of public relations publications.
  • Media campaigns and advertising.
  • Customer Service

  • English Language, Arabic Language Requirements (minimum score):

EmSAT (Arabic)

EmSAT (English)

TOEFL

IELTS

1000

950 - 1075

iBT 52

Computer-based 139

Paper-based 450

4.5
  • Obtain the minimum passing score in high school.

To be eligible for the award of a degree, a student must:

  • Successfully complete all the courses and requirements of the program of study as mentioned in the program study plan.
  • Spend the minimum period, stipulated for the award of the degree, and not exceed the maximum period as specified in each program. However, students transferred from other universities/colleges must earn at least 50% of the required credits for undergraduate, in order to graduate at Al Falah University.
  • All financial obligations of the student towards the University must be settled through the clearance process. As well as completing the end of program evaluation surveys.
  • All Students eligible for graduation need to fill out the Application Form for Graduation during the registration period of the last expected semester of study and to submit it to the Admission and Registration Unit.

Bachelor of Mass Communication in Public Relations

Study Plan 126 Credit Hours

Compulsory General Requirements: 7 Courses (21) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0402101

Computer Applications

None

3

0401103

English for Developing Communication

None

3

0401104

English Skills for Academic Writing

0401103

3

0405102

Communications Skills in Arabic

None

3

0509101

Principles of Statistics

None

3

0406112

Culture and Islamic Studies

None

3

0407112

Innovation and Entrepreneurship

None

3

 Elective General Requirements: 3 Courses (9) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0407111

Critical and Creative Thinking

None

3

0407115

Psychology and Communications Skills

None

3

0407252

UAE Society

None

3

0407239

Ecosystems and Human Health

None

3

Compulsory College Requirements: 20 Courses (60) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0402101

Computer Applications

None

3

0602100

Introduction to New Media 

None

3

0603100

Introduction to Journalism 

None

3

0604100

Introduction to Public Relations

None

3

0609102

Applied Statistics 

0509101

3

0609105

Introduction to Economics 

None

3

0609115

Research Methodology 

0509101

3

0601200

Introduction to Sociology

None

3

0601235

Introduction to Political Science

None

3

0601250

Social Psychology

0407115

3

0601210

Geopolitics

None

3

0601205

Renewable Source of Energy

None

3

0601230

E-Commerce

None

3

0601101

Principles of Management

None

3

0601305

Translation 

0401104

3

0601350

Digital Photography

None

3

0601340

Media Ethics and Legislation

None

3

0601320

Communication Theories 

None

3

0601330

Artistic and Literary Criticism 

0405102

3

0601310

Multimedia 

None

3

0601345

Public Opinion

None

3

College Elective Courses: 3 Courses (9) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0402101

Computer Applications

None

3

0601215

Media and Crisis Management 

None

3

0601245

Ceremonies and Protocol 

None

3

0601260

Social Marketing 

0601250

3

0601265

Management of Media Institutions 

None

3

0601275

Principle of Designing

None

3

0601270

Graphic Design 

None

3

Compulsory Specialization Courses: 9 Courses (27) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0604205

Public Relations Writing Skills 

0604100

3

0604340

Public Relations Campaigns

0604100

3

0604350E

Integrated Marketing Communications 

0604340

3

0604215

Organizing a Special Events in Public Relations

0604100

3

0604430

Public Relations Management 

0604100

3

0604335E

Public Relations Via Internet 

0604100

3

0604440

Media Material Production in Public Relation 

0604100

3

0604448

Internship (Public Relations)

90-CR.H

3

0604450

Graduation Project (Public Relations)

Graduation separation

3

Guidance Plan for Bachelor of Mass Communication in Public Relations

Code

Course Title

Prerequisite

Cr. H.
Semester 1

0405102

Communications Skills in Arabic

None

3

0401103

English For Developing Communications

None

3

0402101

Computer Applications

None

3

0604100

Introduction to public Relation

None

3

0602100

Introduction To New Media

None

3
Semester 2

0401104

English Skills for Academic Writing

0401103

3

0406112

Culture and Islamic Studies

None

3

 

College Elective (1)

None

3

0609105

Introduction To Economic

None

3

0601200

Introduction To Sociology

None

3

0601101

Principles of Management

None

3
Semester 3

 

Elective General Requirement (1)

None

3

0407112

Innovation and Entrepreneurship

None

3

0603100

Introduction To Journalism

None

3

0601235

Introduction To Political Science

None

3

0601320

Communication Theories

None

3

0604205

Public Relation Writing Skills

None

3
Semester 4

0509101

Principles of Statistics

None

3

 

Elective General Requirement (2)

None

3

0601210

Geopolitics

None

3

0601230

E – Commerce

None

3

0604340

Public Relations Campaigns

0604100

3

 

College Elective (2)

None

3
Semester 5

0601345

Public Opinion

None

3

0609115

Research Methodology

0509101

3

0601250

Social Psychology

0407115

3

0604430

Public Relations Management

0604100

3

0604215

Organizing a Special Events in Public Relation

0604100

3

0601340

Media Ethics and Legislation

None

3
Semester 6

0609102

Applied Statistics

0509101

3

0601350

Digital photography

None

3

0601305

Translation

0401104

3

0604440

Media Material Production in Public Relation

0604100

3

0604335E

Public Relations Via Internet (E)

0604100

3

0604350E

Integrated Marketing Communication  (E)

0604340

3
Semester 7

 

College Elective (3)

0601250

3

0601330

Artistic and Literary Criticism

0405102

3

0601310

Multimedia

None

3

0604448

Internship (Public Relations)

90 Hours

3
Semester 8

0601205

Renewable Source of Energy

None

3

 

Elective College Requirement (3)

None

3

0604450

Graduation Project (Public Relations)

Graduation Semester

3
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Al Falah University - University in Dubai and Uae, University