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Bachelor of Mass Communication in New Media


  • Years to Completion: 4
  • Credit Hours: 126hrs
  • Language: Arabic

About the Program

New Media is the new practice of mass media investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of New Media, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, New Media also covers cultural aspects of society such as arts and entertainment. The field includes editing, digital photography, and documentary. In modern society, especially in UAE, new media have become the chief purveyor of information and opinion about public affairs. The AFU offers Bachelor of Mass Communication in New Media to provide the Country with well-educated and skilled graduate that are capable of holding this responsibility in UAE.

When Attaining this Degree, you will be able to work as:

  • Social Media Expert (Preparing, implementing and directing programs on the Internet).
  • Electronic Media Manager.
  • Digital Photographer.
  • Electronic Marketing Expert.
  • Web Designer.
  • Editor

  • English Language, Arabic Language Requirements (minimum score):

EmSAT (Arabic)

EmSAT (English)

TOEFL

IELTS

1000

950 - 1075

iBT 52

Computer-based 139

Paper-based 450

4.5
  • Obtain the minimum passing score in high school.

To be eligible for the award of a degree, a student must:

  • Successfully complete all the courses and requirements of the program of study as mentioned in the program study plan.
  • Spend the minimum period, stipulated for the award of the degree, and not exceed the maximum period as specified in each program. However, students transferred from other universities/colleges must earn at least 50% of the required credits for undergraduate, in order to graduate at Al Falah University.
  • All financial obligations of the student towards the University must be settled through the clearance process. As well as completing the end of program evaluation surveys.
  • All Students eligible for graduation need to fill out the Application Form for Graduation during the registration period of the last expected semester of study and to submit it to the Admission and Registration Unit.

Compulsory General Requirements: 7 Courses (21) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0402101

Computer Applications

None

3

0401103

English for Developing Communication

None

3

0401104

English Skills for Academic Writing

0401103

3

0405102

Communications Skills in Arabic

None

3

0509101

Principles of Statistics

None

3

0406112

Culture and Islamic Studies

None

3

0407112

Innovation and Entrepreneurship

None

3

 Elective General Requirements: 3 Courses (9) CR.H

Course No.

Course Title

Prerequisite

CR.H.

0407111

Critical and Creative Thinking

None

3

0407115

Psychology and Communications Skills

None

3

0407252

UAE Society

None

3

0407239

Ecosystems and Human Health

None

3

Compulsory College Requirements: 20 Courses (60) CR.H 

Course No.

Course Title

Prerequisite

CR.H.

0602100

Introduction to New Media 

None

3

0603100

Introduction to Journalism 

None

3

0604100

Introduction to Public Relations

None

3

0609102

Applied Statistics 

0509101

3

0609105

Introduction to Economics 

None

3

0609115

Research Methodology 

0509101

3

0601200

Introduction to Sociology

None

3

0601235

Introduction to Political Science

None

3

0601250

Social Psychology

0407115

3

30601210

Geopolitics

None

3

0601205

Renewable Source of Energy

None

3

0601230

E-Commerce

None

3

0601101

Principles of Management

None

3

0601305

Translation 

0401104

3

0601350

Digital Photography

None

3

0601340

Media Ethics and Legislation

None

3

0601320

Communication Theories 

None

3

0601330

Artistic and Literary Criticism 

0405102

3

0601310

Multimedia 

None

3

0601345

Public Opinion

None

3

 

College Elective Courses: 3 Courses (9) CR.H  

Course No.

Course Title

Prerequisite

CR.H.

0601215

Media and Crisis Management 

None

3

0601245

Ceremonies and Protocol 

None

3

0601260

Social Marketing 

0601250

3

0601265

Management of Media Institutions 

None

3

0601275

Principle of Designing

None

3

0601270

Graphic Design 

None

3

 

Compulsory Specialization Courses: 9 Courses (27) CR.H 

Course No.

Course Title

Prerequisite

CR.H.

0602315E

Web Site Design

 0602100

3

0602205

Writing Skills for New Media

0602100

3

0602210

Social Networks

0602100

3

0602305

Audio and Video Editing

0602205

3

0602310E

E-Advertising

0402101

3

0602400

Informatics graphics

0602100

3

0602320

Radio and television broadcasts over the Internet

0602100

3

0602448

Internship (New Media )

90 CR.H

3

0602450

Graduation Project (New Media )

Graduation Semester

3

 

 

Code

Course Title

Prerequisite

Cr. H

                                                Semester 1

0405102

Communication Skills in Arabic

None

3

0401103

English Skills for Academic

None

3

0402101

Computer Applications

None

3

0603100

Introduction to Journalism

None

3

0602100

Introduction to New Media

None

3

Semester 2               

0401104

English for Developing Communication

0401103

3

0406112

Culture & Islamic Studies

None

3

-

College Elective course (1)

None

3

0609105

Introduction to Economics

None

3

0601200

Introduction to Sociology

None

3

0601101

Principles of Management

None

3

Semester 3             

-

Elective General Education (1)

None

3

0407112

Innovation & Entrepreneurship

None

3

0604100

Introduction to Public Relations

None

3

0601235

Introduction to Political Science

None

3

0601320

Communication Theories

None

3

0602210

Social Networks

0602100

3

Semester 4            

0509101

Principles of Statistics

None

3

-

Elective General Education (2)

None

3

0601210

Geopolitics

None

3

0601230

E-Commerce

None

3

0602205

Writing Skills for New Media

0602100

3

-

College Elective course (2)

None

3

Semester 5           

0601345

Public opinion

None

3

0609115

Research Methodology

0509101

3

0601250

Social Psychology

0407115

3

-

College Elective course (3)

None

3

0602305

Audio & Video Editing

 0602205

3

0601340

Media Ethics & Legislation

None

3

Semester 6           

0609102

Applied Statistics

0509101

3

0601350

Digital Photography

None

3

0602305

Translation

0401104

3

0602400

Informatics Graphics

0602100

3

0602320

Radio & Television Broadcasts over Internet

0602100

3

0602315E

Website Design 

0602100

3

Semester 7           

0602310

E-Advertising

0402101 

3

0601330

Artistic & literary criticism

0405102

3

0601310

Multimedia

None

3

0602448

Internship (New Media)

90 Hours

  

Semester8

Renewable Source of Energy

None

  

Elective College Requirement (3)

None

    

Graduation Project (New Media)

Graduation Semester

    
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Al Falah University - University in Dubai and Uae, University