Under the patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the U.A.E. and Ruler of Dubai, the Arab Media Forum, under the theme “Impactful Media Trends” kicked off on 3rd April 2018 at Madinat Jumeirah.

Dr. Khaled Heneidi, Dean of the College of Mass Communication participated with Dr. Rene Askarous, Assistant Professor as representatives of Al Falah University. The 17th edition of the forum tackled ways to enhance Arab Media’s participation in addressing challenges; particularly difficulties which emerged in the past year. The issue of illustrating facts away from emotions and bias were also discussed and the media industry’s responsibility in being fair in the face of intellectual conflicts and peacefully coexisting with other Arab media outlets.

3000 media leaders and icons, 45 speakers and more than 200 guests made the forum’s opening a rousing success and making it the largest media event in the Arab region.