His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai witnessed the Fourth Session of the UAE Media Forum. He is accompanied by H.H. Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior. A large group of UAE media leaders and newspaper editors, writers, journalists, academics, students and media students were also in attendance.

Al Falah University participated in the forum through a delegation led by Dr. Khaled Heneidi, Dean, College of Mass Communication, Prof. Nasr Abbas, Dean, Student Affairs, Dr. Ahmed Kamel and Dr. Rene Askarous, Assistant Professors from College of Mass Communication and a number of students. Ms. Safa Al Qasimi and Ms. Sally Awaja participated in competitions for students.

Al Falah University is keen to participate in events and competitions aimed to motivate students to innovate and excel in their respective disciplines.