Al Falah University is always enthusiastic in participating in initiatives that serve the community. In pursuance of this effort the Dean of College of Mass Communication, Dr. Khaled Heneidi represented AFU at the press conference organized by “Women’s Association in Dubai”. The event unveiled the details of an upcoming international conference planned to be conducted on October 18 & 19, 2016 under the patronage of Her Highness Sheikha Fatima bint Mubarak - Chairperson of ‘General Women's Union’, Supreme Chairperson of the ‘Family Development Foundation’ and the President of the ‘Supreme Council for Motherhood and Childhood’. The conference will be focussing on "The culture of positive thinking; its and reality and challenges". This event was attended by the Heads of various universities who signed a Charter of Honour. Al Falah University is already a member of this Charter which was signed by its Vice President of Academic Affairs of Dr. Sameer Al Barghouthi. AFU acclaims the provisions of this Charter and supports that it is importance in the development of loyalty, among students, to the UAE and its rulers.